Product Designer
Product designer focused on research-led UX — most at home on complex, high-stakes problems. I bring a trauma-informed lens to the work, shaped by five years designing for the 988 Suicide & Crisis Lifeline.
In a former life, I was an art director and senior graphic designer at ad agencies to non-profits. From “this needs to feel premium” to “we have $0 and a Word doc” — turns out that range is surprisingly good training for UX.
Selected Work
988 Suicide & Crisis Lifeline Homepage Redesign
1M+ quarterly visitors, 65% bounce rate. A research-led redesign to close the gap between landing on the site and reaching a counselor.
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988 Pre-Chat Survey: Reducing Friction at a National Crisis Line
Redesigning the first thing 60,000 monthly help-seekers see — absorbing a 74% surge in crisis volume while holding bounce rate stable.
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Transforming the 988 Waiting Experience
Users were giving up in 2 minutes 21 seconds — twice as fast as before. A clinical intervention designed to keep people in crisis on the line.
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UNICEF
SoundBe
AudioNovaUI Design: UNICEF, SoundBe & Sonova
Visual design for a UNICEF initiative, a consumer health startup, and a Fortune 500 hearing care brand
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